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Project Blue Sky
Canada’s Olympic and Paralympic Athletes teamed up with Masters of Digital Media (MDM) to launch Project Blue Sky.
Inspired by athletes, built by students and supported by VANOC and Offsetters, Project Blue Sky used the latest online digital tools to motivate others to take steps to fight climate change through increased physical activity and sustainable travel.
The project allowed participants to become engaged with athletes in changing their transportation behaviour and measuring their own progress.
Learn more about the project here www.projectbluesky.ca.